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Are Legends Born Or Made?

by Vidya Sury September 7, 2013 10 comments
are legends born or made

Are legends born, or made?

This is a thought-provoking question. We’ve heard of rags to riches stories, stories of people who are known as legends, inspiring millions across the world. Who has not heard of Oprah Winfrey, J K Rowling, Steve Jobs, Andrew Carnegie – the list is endless – these are people who rose to the top through sheer grit, fueled by their passion to succeed. They were self-made legends.

Is there another way? Could legends possibly be…..Dropped?

The answer seems to be a big YES. To my absolute surprise – and delight – I came across the videos of “Voyage” a global campaign by premium beer brand Heineken®. They have come up with this unusual yet fascinating experiment to find out what men are truly made of.   Let me explain! You are the quintessential normal guy who has a great job, wonderful friends and comfortably getting along with life. Imagine suddenly being picked up from your comfort zone, as it were, and chosen to go on a legendary adventure to a place you’ve never been to do something you’ve never done before! You’re transported into a legendary adventure, an unknown place, to a brand new experience where you must use your creativity and available resources to survive and thrive.  How exciting is that? You could find yourself in the freezing wilderness of Alaska – alone on a glacier. You have nothing but a giant life-ring, a spare set of clothes and a plane ticket home, hundreds of miles away from the airport.

So here is what they’re doing: taking different men from across the world  and dropping them in remote global locations armed with only the most basic supplies and directions for survival. The result? “Dropped” a series of episodic adventures featuring these daring explorers and recording their legendary travel experience.  Isn’t that exciting?

How to keep track?

As the fifth installment of the  Heineken ‘Legends’ platform, The integrated campaign, you can catch ‘Voyage’ on a variety of platforms across broadcast, digital and mobile, enjoying a truly immersive experience via the Heineken® Dropped YouTube channel.

Here, you can track each “Dropped voyage and access documentary-style content. If the whole idea excites you, submit your own video entries to the ‘casting couch’ –  who knows you might be the one to be “Dropped” next and share your own legendary travel adventure with the world.

What is truly inspiring about this whole experiment?

Every ‘Dropped’ travel adventure will be customized to fit the leading character – lets call him/her the hero – forcing them to stretch and discover their own limits and conquer their fears. Their memorable journey will take them across four continents, bringing them face to face with a multitude of challenges – rough terrain, strange locals and modes of transport they might have never even dreamed of!

The Dropped episodes will unfold, bringing to life the social experiment, sharing with the viewers the experiences of each voyage they follow, showing them how each traveler is faring via a series of diary entries and journey updates.

Where will the journey end? At home.

But will the travelers make it?

are legends born or made

That depends on the adventurer, for the answer lies within them. The outcome of each Dropped encounter is a mystery that will unfold – an unscripted experience based on the participant’s desire and ability to conquer their challenges. their success will depend on their response and reaction at each step.

Which might well lead us to believe that legends aren’t made. They’re Dropped.

What is life without adventure? I am loving this whole idea because I love unplanned traveling to unknown places!

Join me to catch the exciting updates onYouTube.

There is magic outside the comfort zone. What do you think? Would you enjoy being on Heineken’s Voyage?

are legends born or made

Image Source: Tumblr

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Kalpana Solsi September 7, 2013 at 11:47 pm

I would say adventurous life begins at the end of the comfort zone. I am not so adventurous that I will venture out into an unknown territory to survive with just bare basics. But is it necessary to do this to prove/test your endurance/strengths? Life acquaints everybody to the peaks and valleys thru experiences?

Proactive Indian September 8, 2013 at 9:52 am

Adventures of a different kind:
Manmohan Singh was ‘dropped’ into the FM’s seat in 1991.
In 2004, he was ‘dropped’ into the PM’s seat; again in 2009.
Proactive Indian recently posted…If a woman tells you she has been raped …

Vidya Sury September 8, 2013 at 11:18 am

Your comment is going to keep me smiling all day long, Proactive Indian! Thank you!

REKHA September 9, 2013 at 3:45 pm

Ha ha ha…that is one adventure and legend people wouldn’t have wanted to be aware of. Can the time machine be re-winded? 😀
REKHA recently posted…Does he even deserve to be referred to as a ‘Husband’ or a ‘Father’?

Shilpa Garg September 8, 2013 at 1:37 pm

How interesting and exciting!! Would love to be a part of Heineken’s Voyage!
The pic quotes shared here are absolute truths… we discover a lot when we have that positive approach towards life.
Shilpa Garg recently posted…7 C’s : Why I Love Write Tribe

richmiraclefiles September 8, 2013 at 6:14 pm

Hi Vidya,
This Heineken’s Voyage is a pretty novel idea.I’m sure lots of folks have done in the past in many different formats.Pitting themselves against the elements with the barest minimum resources.Someone climbs Everest,someone crosses the Arctic solo,someone swims great water bodies.It’s all very inspiring,and i would say kudos to whoever puts his head into the “oven”!
Yet ,in the same breath I am taking the liberty to ask you –dont you think we land up in this adventure of life also on a similar “Heineken’s Voyage” format?Really if you think of it how much do we have in hand when we are born.hardly anyone knows how they will end up finally.But since we are kicking and alive(literally) we make the best of whatever we have.Despite that we may be pretty far from where are meant to be…often times.Unless we take a mid course map correction!
richmiraclefiles recently posted…Learning Starts From Where Blaming Terminates

Tina Downey September 9, 2013 at 1:14 am

The Engineer and I love shows like this! I’m excited to watch it unfold and am so glad to have heard about it! Life involves risks, and you do never know what adventure lies ahead. It all depends on you define “adventure”…
Tina @ Life is Good
Tina Downey recently posted…Sneak Peak to Next Week

Rahul September 9, 2013 at 8:36 am

Vidya, these inspirational videos and stuff that makes legends is always a delightful read especially when starting a new day:)

REKHA September 9, 2013 at 3:46 pm

I am not at all adventurous, when it comes to walking out of my comfort zones. Will enjoy walking all those who are getting ‘Dropped’. Thanks for sharing this. 🙂
REKHA recently posted…Does he even deserve to be referred to as a ‘Husband’ or a ‘Father’?

Li-ling September 11, 2013 at 3:59 pm

Vidya, This post of your is so timely. I have just been reading ‘The Autobiography of a Yogi’ and in it was a part in which his skeptical brother Ananta wanted ‘proof’ and challenged the young Yogananda to make his way from Brindaban back to Agra by midnight, with the conditions – not take a single rupee, must not beg for food or money, must not reveal the predicament (the challenge), must not go without meals and must not be stranded at Brindaban. Things of course turned out amazingly well, all attributed to ‘trust’ and belief.
This Heineken challenge sounds like a similar concept but for different purposes. 😀
Li-ling recently posted…Let go and be present


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