Home health and wellness tips Sponsored Video Domestos UNICEF Partnership Improves Global Sanitation Crisis

Sponsored Video Domestos UNICEF Partnership Improves Global Sanitation Crisis

by Vidya Sury December 19, 2013 6 comments

Did you know that over 2.5 billion people – that is two-fifths of the global population – have no access to safe toilets? Even more heart-breaking is the fact that more than 2000 children under the age of five die from diarrhea every single day because they have no access to basic sanitation.


Watch this video:



The Domestos UNICEF Partnership – Improving Global Sanitation Crisis

The Unilever Foundation, along with its brand Domestos has pledged its support to UNICEF’s CATS program – Community Approaches to Total Sanitation – a behavior change program that spreads awareness of good hygiene practices. The goal of this program is to create a demand for access to toilets and make people aware of the sanitation crisis, encouraging them to work together to reduce disease caused by a lack of sanitation.

Years ago – and I am talking about more than two decades here – relatives from the village were visiting us in the city. They arrived in the afternoon and we all had a great time catching up. The day drew to an end and everyone went to bed, looking forward to a fun-filled week ahead, with plans for sight-seeing and lots of chatter.

The next morning, one of our guests, an Uncle, asked for a pail of water. He wanted it so he could step out and scout around for a place to poop. We were stunned. We had clean modern bath rooms and toilets at home. In fact, we grew up with them! So what the….! Further investigation revealed that at their home in the village, while they had a nice palatial home, they had no toilets! NO toilets! They went in the fields, in the open air.

In fact, it is a big joke that more households in India have mobile phones than toilets.

No laughing matter, really. Oh yes, our relatives have come a long way since then and now have a whole block of toilets in their backyard.


We still have a long way to go.

That is why I am glad that the Domestos UNICEF partnership, via the CATS program focuses on:

  • Promoting good hygiene practices
  • Initiating a demand for access to toilets
  • Raising awareness of the sanitation crisis to prevent diseases

So far, the CATS program has:

  • Improved the lives of 13.5 million people and is active in 50 countries
  • Initiated sanitation, safe water and hygiene facilities for school children in Ghana, Nicaragua and Sudan.
  • Trained 600 community and local Government on how to implement community and school led sanitation programs in Vietnam

Through the Domestos UNICEF partnership, in support of the CATS program, Domestos contributes 5% of its sales in select countries in the Philippines, South Sudan and Vietnam and improving sanitation in India, Indonesia and Brazil.

Domestos UNICEF partnership vidya sury

The United Nations has deemed access to improved sanitation a basic human right and rightly so. Without it, there is a high risk of diseases like diarrhea that kills children and adults alike. Unilever has pledged to help more than 1 billion people take action to improve their health and well-being.

How can YOU and I make a difference?

Share on social media to spread the word about the toilet sanitation crisis. Go ahead – just click to share on Twitter and Facebook.

[pullquote]Support Domestos UNICEF partnership to improve global sanitation crisis #health #mumsfortoilets @vidyasury #sponsored[/pullquote]

Domestos UNICEF partnership vidya sury 2


Donate to UNICEF’s world sanitation program

Visit Domestos for UNICEF to learn more about their partnership

Watch this video on YouTube


Tell your friends.

Improving sanitation world-wide is a mammoth task.
But together, we can make a difference.

Thank you for your support!

Post sponsored by Unilever.
All thoughts are my own.

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Seeta December 19, 2013 at 12:14 pm

Having a palatial house and no toilet… 😐 I used to think the lack of facilities would only be limited to those who cannot afford it or to those that are really not developed and are beyond the reach of infrastructure right now…. this example you gave makes you realize how much it is to do with awareness too!
Seeta recently posted…This Is India Meri Jaan

Shilpa Garg December 19, 2013 at 12:59 pm

Despite modernization and advancements in every field, it is really sad that poor sanitation practices are used still and this is when sanitation is a basic human right! Glad that you shared about this important cause!
Shilpa Garg recently posted…Sponsored Video: Domestos-UNICEF Partnership for Improved Sanitation

Rachna December 19, 2013 at 1:23 pm

Very sad state of affairs, Vidya! I am glad that corporates are doing their bit in spreading awareness as well as in supporting initiatives that will provide this very basic of amenities to people. Happy that you chose to write about it!
Rachna recently posted…Spark a Change for Women’s Menstrual Health!

Rainbow Hues December 19, 2013 at 6:59 pm

That’s a very thoughtful cause. Even in our own country we are dealing with poor sanitation and a lot of work needs to be done towards achieving healthy life for all. Great post!
Rainbow Hues recently posted…The Yellow Shoe

Kathy December 19, 2013 at 8:51 pm

It is sad that many people can’t even enjoy safe sanitation. I never realized the problem was so bad. Thank you for highlighting this here. ♥
Kathy recently posted…Dew Haiku

Michelle Liew December 20, 2013 at 3:42 pm

I’d definitely go ahead and spread the word!
Michelle Liew recently posted…Tunes about giving


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