Five Reasons Why Bloggers Should Get Paid
It describes why blogging is pay for work (not play) – and one paragraph I really liked was this one: I quote:
“If a blogger’s work (her review, her sponsored post, her attending an event and Tweeting or Facebooking it) makes a brand money, increases its SEO, and/or raises its visibility, she deserves to be compensated. If the goal of the blogger outreach campaign is any of these things, the blogger deserves to be compensated. Most people wouldn’t think twice about paying a marketing freelancer. Bloggers who consider themselves professionals—and who invest a lot of time and energy in building their communities and creating high-quality content—deserve the same consideration for the hard work they are doing on behalf of brands.”
Go read the whole post at theClever Girls Collective!