Home Product and Service Review Coupons – Enhancing the Joys of Online Retail Therapy

Coupons – Enhancing the Joys of Online Retail Therapy

by Vidya Sury November 27, 2012 16 comments
Online shopping coupons photo of woman holding white and black paper bags

Last week I went a little crazy trying to find a book for my son for his birthday and after some tiring legwork, decided to save me some time, commute and effort by browsing online. And yes, I found the book thanks to a coupons site.

I am so excited about the concept. Do you shop online? I do. And I love it. I am surprised that even today, there are lots of people who are wary of transacting online.

Years ago, I was always finding ways to be frugal as we had housing loan payments, a growing baby, and heavy healthcare expenses to tackle on one income.  I used to cut out special offers and coupons from the newspaper if they related to something our family needed.

My first online shopping experience

As I basked in the happiness of finding the precise book we wanted, it brought back happy memories of the first ever time I bought something online.

One day, at work, I happened to click a link in an email that took me to this site that sold a huge range of products, including groceries, and toys. Curious, I checked the rates for groceries and was delighted to find they cost less than our local brick-and-mortar store.

So – I cautiously placed an order and was pleasantly surprised to see an alert, urging me to increase my order value marginally to enjoy slab discounts.  Thus began a happy relationship that introduced me to the convenience of shopping from the comfort of my computer without having to commute or stand in queues.  Not to mention going crazy getting them to deliver to home or worse still – carrying it on my own! Aaargh!
a sign that says coupons on it

Enter coupons sites

After initially being slightly skeptical and even suspicious about the coupon codes these shopping sites sent me, I learned to look for them to increase my savings! I explored coupon sites and signed up at a couple of them to see how they worked. The best part? They emailed me coupon codes regularly. Each time I shopped, I received a thank you note with a coupon code to use on my next order from the merchant’s site.

Of the myriad coupon sites, there is one I really like. They list the sites I enjoy shopping on. I’ve signed up to receive offers. They add new coupons regularly, and also offer exclusive coupons, which means that these are available only on the Cuponation website.

For example, I can find coupons for an amazing online store that is great for apparel. I’ve had a fantastic shopping experience there. Other regulars are listed here as well.

What is the current trend in coupons sites in India?

Now, as a freelance writer I do a lot of research for my clients, and curious, I wanted to check out the coupon scene in India.

According to LiveMint.com in November last year, 27.2 million users above the age of 15 years — or 59% of the 46.4 million Internet audience in the country — engaged in retail activity compared with 23.02 million — or 56% of the 41.2 million users in 2010.

ComScore, the trusted site for statistics related to all things digital, reported in December 2011 that with Online Shopping Taking Off in India: Retail Web Audience Grows 18 Percent in the Past Year as Nearly 3 of Every 5 Internet Users Now Shop Online. Coupon sites were among the most popular category of online retail merchant services with 7.6 million visitors in November, representing an increase of 629 percent from the same period last year.

Can you imagine that? A 629 percent increase is so phenomenal.

But I am not surprised. With the ability to browse and shop online via the mobile phone and not just a computer, no wonder marketers are wooing their audience with price-offs literally delivered into their hands.

At a recent bloggers’ meet, someone said that one can find more homes with a mobile phone than toothbrushes. We don’t even want to imagine the oral hygiene problems in that household. Ha!

Today, I no longer shop for groceries online. Not saying I won’t since there are at least three that I know of, in our area, but I enjoy visiting the supermarket and picking my own stuff.

As far as books, clothes, accessories, electronics and other household stuff are concerned, it is a big yes. What I love about online shopping and the added bonus of using coupon codes are the following:

  • No haggling
  • Cheaper prices – coupon codes mean big discounts
  • Convenient – click, click and I am done
  • I find things I can’t find offline!
  • Home delivery, invariably free shipping
  • Easy exchange policy with reverse pickup
  • No commute – big time savings
  • Can access from anywhere
  • Safe secure shopping with purchase tracking
  • Different payment options – prepay or pay on delivery
  • Some sites also have a try-and-buy facility where you can order something, receive it, try it on for size and buy it only if you want it. How cool is that
  • When I couldn’t leave the house I didn’t have to panic. I could just go online and order
  • I can order something and have it delivered, gift wrapped to the address of my choice
  • I can specify the date and time slot that was convenient for me to receive my order – this is great for special occasions and celebrations
  • Many of the sites I shop with also ship to other countries

I like that the coupon site I use delivers the best coupons right into my mailbox. I just visit the site and search for my favorite stores, find the discount code, and use it to shop and save money. Doesn’t get easier than that!

This coupon site also has a quick reference on its home page featuring the top 20 coupon codes, new arrivals and the categories under which you can find deals. There is everything from apparel, flowers, health and beauty, jewelry, baby stuff, travel deals… and lots more. Discounts can be anything up to 80 percent off.

With friends and family spread across the globe, I am glad to have a website that I can trust to send me the best deals, helping me get the most value for my money.

Disclosure: This is a feel-good post where I wanted to share my happiness about being able to shop online. No keyboards, computer screens, or fingers were harmed while writing this post. Not even credit cards!

Do you shop online? 

What is your experience with coupon sites? 

And which one is your favorite? 

How did Cyber Monday go for you?

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Rachna November 27, 2012 at 8:57 am

I love shopping online, Vidya, and I have brought practically everything under the sun online :). I share your joy in shopping online. Yet, I had never reached Cuponation. Thank you for leading me there. Let me check them out. You have a good Monday as well.

Harleena Singh November 27, 2012 at 9:34 am

Interesting indeed Vidya!Had never heard of cuponation earlier than now, though the other online shopping stores one keeps hearing about. I haven’t really tried much of online shopping, but this seems like a good start! Will be heading right over after here to check it out.Oh yes…shopping online has all the perks you mentioned, and not to mention the discount coupons you can avail, which then makes it all worthwhile. Moreover, you really don’t have to leave home to shop, which is the best part.Thanks for sharing. 🙂

Pattu Raj November 27, 2012 at 4:54 pm

Good introduction Vidya. I did not know of any online shopping except Flipcart which I use, and Tamizh books.

I would like to check it out though.


sally brown November 27, 2012 at 5:16 pm

Hi Leena,

My daughter is a big coupon-er and I’m going to send her this link. Thanks so much for sharing. Sally

Jodi @ Heal Now November 27, 2012 at 4:13 pm

I was trying to stay away from online shopping this year but last night, to save on packaging, and last night I found a deal too good to be true and succumbed.

Found In Folsom November 27, 2012 at 4:43 pm

Happy Shopping, Vidya! I do online shopping in the US, but honestly, I am not a deal person. The things I want somehow never come on a deal or rather I don’t have the patience to wait for the deal and buy it in full price.

Elle November 27, 2012 at 10:23 pm

I always learn really cool things from you Vidya. Never heard of cuponation…not surprising with my internet skills! But, thankfully, I have you my dear friend.

Love Elle

Kimberly November 28, 2012 at 6:21 pm

I am a coupon addict. ONly I collect coupons from USofA. We have terrible deals here in Canada.

My Inner Chcik November 28, 2012 at 10:32 pm

Is there anything you don’t do or know?

Looooove Xxxxx

Mayura De Silva November 28, 2012 at 11:32 pm

Hi Vidya,

Wow… First one? That was exciting, nah? 😉 No extra cost incurred?

I did mine (Actually for myself) few months ago too. I haven’t tried books so far but mostly electronic media and devices. I’m just exploring computers and peripherals at CupoNation. They are in Indian rupees, no Vidya?

Thanks for sharing about ’em and I wasn’t into ’em 🙂 Wanna explore more…


Unknown Mami November 28, 2012 at 11:38 pm

I shopped online today and I used a coupon. I had a credit and the coupon made the whole purchase total nothing. Loved it. I only use coupons if they are convenient. Online coupons are easy for me to use.

DKT December 28, 2012 at 3:22 am

Great Article. I have been using CouponRani.com and found them useful. They are present in Twitter and help in finding specific deals, and like the fact they respond promptly.

Vidya Sury December 28, 2012 at 4:42 am

Thanks for your comment DKT. I like how online coupon sites are growing in India. There was a time, not so long ago when the only coupons we knew were the ones actually issued by the stores or advertised in the newspaper with a ton of conditions attached! 🙂 Happy 2013 to you!

Vikram September 18, 2013 at 10:52 pm

Coupon sites have grown like crazy. It is amazing to see new ones crop every month.

With so much competition, the only winner is the consumer who can be sure of finding the not so known coupons or deals. 🙂

Vidya Sury September 19, 2013 at 8:23 am

You’re right, Vikram. The best part is, only some of them actually send live deals. Not all are reliable. 🙂 Thanks for visiting!

Srimanta February 2, 2013 at 10:41 am

I like the helpful info you provide in your post, My girl friend love to shopping form online. I’ll knock her to follow your post.
Srimanta recently posted…A joyful trip on a sea-side town : Puri, Orissa


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